Course Successful Category Management
Learn to work with standardised models to manage and grow the category to an optimum. Put the shopper of the retail brand central, with the aim to add value, by developing your own category vision that suits the consumer and the shopper. This leads to higher sales and profit and/or a better image.
The course is intended for:
commercial managers and employees who want to know how an assortment will best suit the shopper.
For example, buyers, marketing/product managers, sales/account managers, new business and project managers of suppliers, wholesalers and retailers in the food and non food sector (DIY, garden, animal, department store, pharmacy, drugstore, electronics, toys, office, travel, sports, etc.).
.
Goals
You will gain answers to the following questions:
- What is the use and benefit of category management?
- How can category management be organized effectively?
- What is needed to develop a good category vision?
- How do you translate the category vision to the shop floor (shelf plan, training, etc.)?
- What is the use and benefit of knowing and studying the shopper?
- Why is there an increased use of category roles and what does that mean in practice?
- How can retailers and suppliers work together to make the category grow?
We also offer a two-day open course for more in-depth training. The two-day course can also be tailored to suit your requirements and can be offered at your place of business.
Subjects
- Retail Marketing
- retail format strategy
- shopper marketing
- Category Management
- process/roadmap
- application
- Category vision development
- Cooperation between retailer and supplier
The course includes many practical examples, obtained from years of knowledge and experience at and with many retailers and suppliers.
Cost
€ 895,- per person, including lunch, reference book and certificate, excluding VAT.
Date
Date and Venue
- Amsterdam, city center, The Netherlands
- June 20th 2025 (week 25)
Venue
Amsterdam city center, The Netherlands.