Our aim is to improve a real cooperation between retailers and suppliers by means of transferring knowledge and skills. We ourselves have experienced that a better cooperation gives a more successful result than focussing solely on your own process of “buying – ordering – delivering”.

Collaboration starts with to get to know and understand each other better. By asking each other the right questions and making a good customer analysis. The next step is to make plans together and find solutions.

With the ultimate goal of building a product category for the long run (with growth in turnover, profitability and/or image) and a good trade relationship.